I was talking to a group of boss babes recently and we were discussing what their biggest struggle was when it came to building their brand. What kept coming up, time and time again, was maintaining consistency. I totally get it – in fact, when I look back on the early days of building my brand, I cringe a little when I see the inconsistency in fonts, colours and images.
I know how hard it can be to maintain consistency when you’re first starting out, so I thought I’d provide my top tips so I can save you the struggle!
First, let’s talk about why being consistent in your branding is important. Having a consistent brand makes you look more professional, builds trust, and helps you build brand recognition. It’s also a whole heck of a lot more simple for you when you know how you want your message to come across, what colours and font to use, and how you want to communicate with your target audience.
Now let’s dive into my top five tips for maintaining consistency in your branding!
1. Plan your content
When it comes to planning out your content, whether that be social media, blog posts, videos, podcasts, etc, the best way to ensure you’re being consistent is to plan out your content in advance!
I like to do what I call a “brain dump,” and every month or so I spend some time brainstorming possible topics I want to use for my blog, social media content, etc. This way, when it comes time to actually CREATE the content, I’m not sitting there staring at a blank page trying to come up with something. I have a plan in place, I know what I want to talk about, and it just becomes a matter of actually creating it.
2. Be authentic
Consistency in branding becomes so much easier when you focus on being authentically YOU. To help you gain clarity on this, I created a Brand Personality Checklist that takes you through 5 simple steps to create a personality infused brand that will help you attract your dream clients. This is super important, because if you don’t clearly outline what you want your brand personality to be, you could end up with a mish-mash of personalities that could change by the day, which will be confusing for customers and make it harder for your brand to resonate with them.
Once you have your top 5 personality traits picked out, ensure you’re being consistent in maintaining your personality across all brand touchpoints.
3. Create a brand guide
Your brand guide is the ultimate document you need to maintain consistency in your branding! Consider this your “brand bible” – it should include all the necessary deets to ensure that you know exactly how you want your brand to look and feel at a glance.
Here is what I would recommend including in your brand guide
- Your mission, vision and values
- Your brand personality traits, voice and tone
- Logo usage (primary and secondary)
- Colour palette
- Fonts and typography
- Icon usage (if applicable)
- Graphics and photograph
4. Get everyone on board
If your team consists of more than just you, it becomes absolutely necessary to ensure everyone on your team has a strong understanding of your brand and your brand guide. Make sure that you not only share this document, but you reinforce it regularly if you see something done that goes against your brand guidelines.
5. Do a brand audit
Once you’ve built your brand guide and are crystal clear on how you want your brand to look and feel, do an audit of all existing material to make sure it’s still in line with your guidelines. Check out your website, social media profiles, print material and your email signature, and adjust as necessary. Remember, your brand is about the ENTIRE customer experience, so be sure to look at EVERY brand touchpoint someone could have when interacting with your company.
There you have it! I hope you found this helpful when it comes to establishing consistency in your brand. If you’re just getting started on building your brand and need some help, I’d love for you to get in touch and see how I can assist you. Book a free brand clarity action plan call and we can talk about your burning branding questions, where you’re at with building your brand currently, and how I can support you.