This week I wanted to talk about something that I had heard a lot about, but just recently started implementing. Before I get started, here’s a quick definition of split testing: Split testing [...]
October 18, 2017
There’s no doubt that social media and the internet has changed the way that you should be marketing to customers. Here are the top social media trends you should be taking note of [...]
What exactly IS an Instagram story? To sum it up simply, an Instagram story is what appears at the top of your Instagram feed. When clicked on, you’ll see photos and videos from people you follow.
September 13, 2017
Send out a tweet, post a status update, upload a photo to Instagram, and your social media efforts for the day are done, right? WRONG. If you think social media involves simply creating posts for your social accounts, I’m sorry to tell you, but that’s a lie.
August 16, 2017
Chances are you’ve heard of email marketing. After all, it’s being talked about as one of the most effective marketing tactics for awareness, acquisition, conversion, and retention. Sounds good? I think so! So [...]
Hotel and bed and breakfast owners, if you aren’t taking full advantage of social media in marketing your hotel or B&B, you are missing out! Social media can help to build relationships with [...]
Restaurant owners, if you’re not taking full advantage of social media, now is the time to get started! Eighty eight per cent of people are influenced by online reviews and comments. This means having an active presence on social media and online review sites is super important to building relationships with your customers and continuing to provide great customer service after the meal is finished.
Unless you’ve been off the grid in an exotic location for the past 10 years, I’m sure you know that social media is here to stay. As a travel brand, it’s an opportunity you NEED to take advantage of.
Digital marketing – it’s definitely a buzz word these days, and one you’d be wise to take note of. But what exactly does it mean? In short: digital marketing is the term used [...]
You’ve seen it before – the personable, engaging and real business accounts that post consistently and engage regularly with their followers. You’ve probably also seen the opposite – the corporate, stuffy, or sporadic and inconsistent poster.