L et me let you in on a little secret. Paying attention to your analytics is one of the best ways to see if you’re meeting your social media goals. But if looking at [...]
November 23, 2017
Branding is SO important, and social media is just one place that will help to establish your presence as a strong brand. But branding can be a confusing concept for a lot of [...]
"Curating content.” Certainly a buzz word these days, but what exactly does it mean? Let me simplify it for you: Content curation is sharing relevant content to your communication channels from a variety [...]
October 27, 2017
Social media can be a tricky beast. It’s common to make mistakes – everyone does, after all. But there are certain things you should avoid doing on social media. Here’s the top 10: [...]
This week I wanted to talk about something that I had heard a lot about, but just recently started implementing. Before I get started, here’s a quick definition of split testing: Split testing [...]
There’s no doubt that social media and the internet has changed the way that you should be marketing to customers. Here are the top social media trends you should be taking note of [...]
What exactly IS an Instagram story? To sum it up simply, an Instagram story is what appears at the top of your Instagram feed. When clicked on, you’ll see photos and videos from people you follow.
September 13, 2017
Send out a tweet, post a status update, upload a photo to Instagram, and your social media efforts for the day are done, right? WRONG. If you think social media involves simply creating posts for your social accounts, I’m sorry to tell you, but that’s a lie.
August 16, 2017
Chances are you’ve heard of email marketing. After all, it’s being talked about as one of the most effective marketing tactics for awareness, acquisition, conversion, and retention. Sounds good? I think so! So [...]
Hotel and bed and breakfast owners, if you aren’t taking full advantage of social media in marketing your hotel or B&B, you are missing out! Social media can help to build relationships with [...]