Your branding bff
FOR INTROVERTED ONLINE COACHES
Hi, I’m Gillian.
I’m a brand and marketing strategist empowering boss babe online coaches to own their story, build a personality-infused brand that attracts perfect-fit clients, and create a life that makes sense to them.
Here's the truth:
Those big dreams you have? You know, the ones that look something like this:
- Being able to design your days however works for you (without worrying about how you’re going to pay the bills)
- Doing work that lights you up with clients you love and making full use of your talents (no more dreading Mondays!)
- Being able to travel whenever you want and not having to hoard your precious vacay time to go on your dream trips
Those dreams are fully possible for you.
But to get you there, you need to build a brand.
Let's just start off with what branding isn't.
It isn’t just your logo.
Branding is actually the soul of your business. How you make people feel. It’s your first step and it has to be done authentically.
Which means it has to be real, it has to have a strong personality defined (yours), and is has to really speak to your ideal clients.
Think about this:
- You could be an expert in your field, but if your brand doesn't make you look credible, no one will believe you (& no sales)
- You could have the highest quality product or service in the world, if but no one knows who you are, you aren't going to have any sales
- You could have a huge following, but if you're not speaking to them in a way that resonates, they won't hear it (& no sales)
Branding is everything in your business. It isn’t a far off thing to think about in the distant future –because whether you consciously create a brand or not, one still exists (and it will be really hard to make the money you want without being strategic about it).
I believe in being a Prepared Patty, which is why when you work with me, we get this foundation in place first before we start creating your kick-ass marketing plan.
First things first (I’m the realest)
Get your brand personality sorted out by taking this quiz.
Gillian was amazing to work with. She asks the right questions, and is able to pinpoint exactly what makes you stand out. Before working with her, I was unclear on who my ideal client was, and my brand was kind of all over the place. She was able to take my scattered thoughts and helped me to create a clear cohesive story. I have gained so much clarity from her. She not only helped me to craft my story, but to also pin down my messaging, brand vibe, content strategy, and my niche. My brand has completely come together since I started working with her. I highly recommend Gillian to anyone who wants a solid brand that reflects who you truly are.
Ashley Haycroft - Mindset & Manifestation Coach
Gillian was fabulous to work with and I would definitely recommend her for brand coaching! She makes an intimidating process easy to manage with her step-by-step worksheets and calm demeanor. I felt like I was supported every step of the way. Instead of being told what to do, it was nice to really collaborate and partner with Gillian. I enjoyed how she listened deeply and understood my brand and what I was trying to accomplish without judgment. I now feel confident that I know who my customers are and how I am going to reach them in the online world!
Kaylee Houde - Career Coach
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Get ready to create a personality-infused brand that will attract those dream clients to you!
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