Social media can be a tricky beast. It’s common to make mistakes – everyone does, after all. But there are certain things you should avoid doing on social media. Here’s the top 10:
1. Ignoring your audience
This might seem obvious, but it’s a big one. Social media is meant to be social! It’s a way to build relationships with your customers, so you can’t simply put out content and not respond to comments. Remember, people buy from people they know, like and trust, so if you’re not responding, it’s difficult for your customer to know, like or trust you.
2. Deleting negative feedback
Along with ignoring your audience, you also shouldn’t delete negative feedback on social media. It seems sneaky and lacks transparency. Remember that you want people to know, like and trust you. By deleting comments, you also are missing out on the opportunity to improve your customer service. Every complaint is an opportunity to make something right, and to learn about what can be improved in the future. Ask your customer to call or email you, and respond to the comment as quickly as possible.
With that said, there are “internet trolls” who aren’t wanting resolution and simply want to be insulting or annoying. You can try to engage with them by asking them to private message you and take the conversation offline, but if it continues, it might be time to block and delete.
3. Being boring and corporate
For social media to be effective, it needs to be engaging. You need to add a human touch in order for people to want to connect with you. Social media is not the place to be stiff, formal and act as just another faceless corporation. Add a bit of personality to your posts and address people personally when responding to them.
4. Only promoting yourself
Think of social media as a real life relationship. Would you like it if every time you saw someone, they only talked about something they wanted you to pay for? Probably not. Provide value in your posts and stick to the 80/20 rule (20% promotional, 80% providing value)
5. Not having a social media strategy
For social media to be successful, you need a direction, you need goals, and you need to know how you’re going to achieve them. If you don’t have a strategy, you have no way to measure if what you’re doing is effective! You can learn more about creating a social media strategy here.
Infrequent posting and only popping up when it’s to your advantage to do so isn’t going to help build relationships with potential customers. Post regularly and make a long-term investment into managing your social media.
7. Trying to do too much
This becomes an issue when you try to be on ALL social media platforms. Unless you have someone managing your social media (I can help with that!) then trying to be active on all social media platforms will be extremely time consuming. You are better off to focus your efforts on one or two platforms where your ideal client is and work on engaging with those followers.
8. Not knowing your target audience
How are you supposed to communicate with your followers effectively if you don’t know who you’re trying to communicate to? Before you even get started with social media, you need to get super clear on who your ideal client is. This will help to inform your social media strategy and identify which social media platforms your ideal client is on.
9. Treating all social media platforms the same
What’s appropriate for Facebook might not be appropriate for LinkedIn, and vice-versa. While good content can be used across all social networks, it may need to be altered to fit with the tone of each platform.
10. Outdated content
While it can make sense to reuse and refresh content when appropriate, you have to make sure it’s still relevant today. Don’t share a blog that’s three years old that includes information that is no longer accurate. Make an effort to create new content, or if you don’t have the time to do so, look into getting help with it.
There you have it! Ten common mistakes on social media that you should avoid! What do you think the biggest mistakes people make on social media are? Share your thoughts in the comments!
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