L et me let you in on a little secret. Paying attention to your analytics is one of the best ways to see if you’re meeting your social media goals. But if looking at your analytics leaves you feeling like you’re trying to figure out Morse code, don’t fret. I’ve got some tips to help you decode what is important and what you should be paying attention to.

First things first though, in order to see your insights on Instagram, you need to have an Instagram business account. Once you have converted your account, you’ll be able to start seeing insights for your next posts.

In the native Instagram tool, you’ll be able to see:

  • Impressions: the total number of times all your posts have been seen in the last 7 days
  • Reach: the number of unique accounts that have seen any of your posts in the last 7 days
  • Followers: where they are from, their age range, percentage of men versus women and when they’re online in the last 7 days
  • Profile visits: the number of times your profile was viewed in the last 7 days
  • Website visits: the number of taps to the website in your profile in the last 7 days
  • Posts – you can sort by impressions, reach, engagement, likes, comments and saves
  • Stories – you can sort your stories for up to two weeks to see stats on impressions, reach, taps forward, taps back, exits, replies, and swipes away

What you should be looking for:

The above information is super helpful, but without really knowing what you’re looking for, all these numbers can start to blur together. I find the most helpful insights to pay attention to are:

  • Followers – knowing where you’re followers are from and their age range will help to give you an idea if you have your ideal client following you.
  • When your followers are active – I always look to this to see the best time to post when planning out my social media content for the week
  • Engagement on posts – I like to check in to see what posts are performing the best, and which ones aren’t doing as well. Then I can make tweaks to my content in the future.

I recently discovered this great tool – Union Metrics – that shows you your best day of the week and time to post, your top three biggest fans (based on how many times they like or comment on your content) and what your top performing hashtag is. They also show you your three most and least popular posts to see if you can identify any patterns or common themes among them. You can receive all this information on the free version.

I hope this guide has helped you to understand your Instagram analytics better! This information is all super helpful to have and something you should be checking out regularly. You don’t know what you don’t know, and information like this is crucial to knowing if you social media goals are being met.

Still feeling confused? Let’s chat! Book a free consultation call and we discuss all things social media and analytics!