I f I were to ask you what your brand values were, would you know? There might be a lot of things that you value and when you start making a list, you could end up overwhelmed!

How do you avoid this?

You need to get down to your true core values.

To have a strong brand, you should only have 3-5 core values that you incorporate into everything you do. This will help keep you focused and consistent. But how do you narrow it down if you have a list of 10+ things that are important to you, or sound nice, but aren’t things you value deeply? Check out my tips below that will help you get to the heart of your TRUE values.

1. Think about what you LOVE doing

Are you happiest when you’re dancing? Travelling and exploring new cultures? Spending time with family and friends? Think about what’s REALLY important to you and what you love doing, and you’ll find your values within that. For example, if you love to travel, you could value freedom (which happens to be the case for me!) If you love to be with family and friends, one of your top values could be that you’re family orientated. If you are happiest when you’re dancing, you could value fitness or self-expression. Starting to make sense? Get clear on what you love, and your core values will start to become clear within that.

2. Think about your biggest pet peeves in life and business. What are their opposites?

On the other side of the spectrum, let’s think about something that you dislike or is a major pet peeve for you. Maybe you hate when people make promises and don’t deliver when they’re supposed to. From that, you can pull out that timeliness and reliability is super important to you.

3. Think about a time you’ve been let down or disappointed in a business

Along a similar thread, think about a time you were let down or disappointed by a business. What exactly upset you about it? Here’s an example to clarify:

Let’s say you ordered new furniture that was supposed to be delivered between 10 a.m. and 2 p.m. on Wednesday. They weren’t able to give you a specific time but told you they would call you before coming that day. You stayed home from work to be there for the delivery. By 1:30, you still hadn’t received a phone call so you decide to call them. You’re informed they don’t have your delivery scheduled for that day and in fact your order hasn’t even arrived in their warehouse. You’re upset because you took the time off work and trusted that they would do as they said. You weren’t communicated to about the change. So from this experience, it’s clear that you value open communication and trustworthiness. I myself had a similar experience and as such I know that one of my core values is reliability – I do what I say I’ll do!

Once you’ve gone through these three exercises, it should start to become pretty clear what’s REALLY important to you. I’d love for you to share what you came up with! Feel free to share below or shoot me an email: [email protected].

If you’re needing more help getting clear on your brand values, or anything else branding related, let’s chat! Book a FREE brand clarity action plan and we can discuss what you’re struggling with and how I can help.


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