When you’re creating your marketing messaging, you want it to resonate with your ideal client. You want them to read what you’re writing and have them enthusiastically nodding along because they feel like you GET them.
But that can seem a little overwhelming when you’re first starting out! So I put together my top 5 tips on how to create messaging that will resonate with your ideal clients.
1. Know your ideal clients and speak their language
One of the first things you need to be doing when building your brand is getting really clear on WHO your ideal clients are. You need to understand what their biggest struggles are, where they want to be, and speak in a way that will resonate with them. Need help with this? Check out my Brand Foundation Bootcamp where I go into this in a ton of detail.
2. Emphasize the gap between where your clients are now and where they want to be
To resonate with your ideal clients, you need to show you understand them. Write about their struggles and their pain points. Then write about where they want to be. When you show a clear gap between the two, it will help establish how YOU’RE the solution to get them to where they want to be.
3. Address their objections
When you know your ideal client well, you’ll be able to understand what potential objections they might have. Money and fear are two of the most common ones that will come up. Don’t ignore these in your marketing material – make it clear why they need you despite their objections. Add a FAQ section to address these. For example, if they’re concerned about money then consider speaking to what it will cost them NOT to move forward with your service. Anticipate what might come up and resolve it for them so your future clients aren’t left to figure it out on their own.
4. Get to the point
One of the challenges of writing marketing material is making sure you’re super clear on the benefit of what you’re providing and not just the feature. Let’s say for example you offer a coaching package that includes unlimited email support between calls. That is the feature. The benefit of that might seem obvious to you, but in order for it to resonate with your audience, you need to spell it out. So the benefit of this feature could be that you’re able to move ahead with your projects and achieve success more quickly. See how much more powerful that sounds?
5. Tell your story
Be you. Talk about what brought you to where you are today and why this is important for your ideal client. Every brand has a story, and the great part about developing your story is that even in a competitive market, no one else will have the same story you do. Having a brand story is what will help you resonate with your ideal clients and connect with them emotionally. If you need help writing a brand story that will connect you to your ideal clients and allow you to stand out in a crowded market, check out my Write Your Brand Story mini-course that will teach you everything you need to know about writing your story! (And bonus! For a limited time, it’s only $27!)
Need more help with your marketing messages? Check out the Brand Foundation Bootcamp which will take you through every piece of the branding puzzle – from understanding how to create a strong brand, to how to stand-out in a crowded market as authentically YOU, to knowing who exactly you’re meant to serve, to figuring out your brand name. It’s all covered – and the result? A stand-out brand that will help you share your message with the world, attract your dream clients, and live your dream life.
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