Branding can be confusing for a lot of people and its meaning has changed over the years. In today’s post, I want to help address common misconceptions that often come up when business’ are about to embark on their branding journey.
1. I have a logo, therefore I have a brand
Your logo is not your brand. It’s just a piece of it. People don’t choose to buy from someone because they like their logo. They choose to buy from one brand over another because they have some sort of emotional connection to it. Your brand is about how you make people feel when they come into contact with your brand. This could include your logo, but also your packaging, the in-person experience, the language used, and your story.
2. Brands are only for consumer products
In the past, branding has been more associated with consumer products. But without that tangible product, branding becomes even more important to convey a strong, cohesive and consistent image that will create trust and credibility in your services.
3. Branding is too expensive
Branding doesn’t have to be expensive. What branding comes down to is understanding your ideal client and making sure you speak directly to them and their pains and desires. While you may choose to invest in a designer for you logo, you can create the foundation of your brand on your own or with support. If you need help in this area, I offer several options to get you started.
4. My product or service is the most important thing
Don’t get me wrong, having an excellent product or service is important, but a consumer is only likely to choose your product or service if they feel a certain connection with it. Your brand is all about how you make people feel, so although you could have a great product or service, if they don’t have a positive experience when interacting with your brand, the quality of your product or service doesn’t matter because they’ll never actually buy.
If you’ve fallen victim to these common branding misconceptions, feel free to join my new private Facebook group, The Branding Journey, where you’ll get free access to regular brand tips and tricks, industry trends, live training and support from other boss babes!
Need more support with your brand? Book a free brand clarity action plan call and we can discuss how I can help you in building your brand foundation.