W hat the heck is personal branding? As a brand coach, this is one of the most common questions I get asked from new clients. Do I brand myself or my company? Aren’t they one and the same?
The answer: well, it depends.
There are pros and cons to both operating under a company name as well as a personal name. Regardless, the values you hold dear – whether under a company or personal name – should be incorporated into everything you do.
Creating a personal brand is important for anyone. Whether you’re an entrepreneur or not, a personal brand is about who you are and what you offer. Taking the time to establish a personal brand is key – otherwise you risk having it defined for you.
Check out my top tips on how to brand YOU:
1. Figure out what you want to be known for
What words do you want to come to mind about you when someone says your name? Perhaps you want to be known as a travel expert, who is great at finding the best travel deals. Or a life coach who helps her clients start living their dream life. Get clear on what you want to be known for so you can develop a strategy for achieving it.
2. Share what you know
The best way to begin developing a personal brand is to start sharing what you know! But you need to be strategic about it. Once you’ve outlined what you want to be known for, you can start sharing it on social media, writing about it on your own blog, guest posting, or doing videos. The point is, you want to become known for being an expert in a certain area. The best way to do this is to get your knowledge out there!
3. Be yourself
While it’s important to have a clear idea of what you want to be known for, you also want to be authentic and not simply projecting a curated image of how you want others to perceive you. Think about stripping away the mask to allow who you REALLY are to show through. You want to make sure that the brand you are building online is who you are in real life.
4. Know what makes you unique
In order for your personal brand to stand out, you need to identify what makes you unique. What comes naturally to you is actually difficult for some, so take the time to be super clear on what these strengths are. These strengths will help set you apart and differentiate you in your branding. Remember, you are unique and you do your best work when you lead with your natural strengths.
If you struggle coming up with things that you feel you are naturally good at, ask your friends and family for some ideas!
5. Define your values
Being clear on your values will really serve you in any future endeavor you have going forward. By creating clarity around what’s most important to you, you’ll be able to ensure that you’re spending your valuable time on projects that align with what’s really important to you.
At the end of the day, you have already begun building a personal brand, but it’s important to be strategic about it. Your personal brand is how you’re showing up already, how others perceive you, what you know (and who knows it), and what your online profile says about you. If you need help developing your personal brand, I go over this in a lot of detail in my Brand Foundation Bootcamp. If you’d like to work with my individually, I have a couple coaching spots available right now. Learn more about my coaching program.
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