Have you ever felt like your brand just doesn’t feel quite aligned anymore? Maybe you can’t quite place your finger on it, but something doesn’t feel quite right.
I know this can be an uncomfortable feeling as you’re going through it, but know it’s totally normal! I experienced this myself when I went from focusing on social media management to branding – which is my true passion – and I knew it was time to make some changes.
So let’s dive into the top 5 signs it’s time to start thinking about going a different direction with your brand:
1. You’ve changed your target audience
This might seem obvious, but if you’ve changed your target audience, your brand will have to evolve as well. This doesn’t necessarily mean you have to do a complete rebrand and change all your visuals – it depends how closely the audiences are linked.Take the time to research your ideal client, understand their struggles and pain points and make sure you’re clear on what they need and how YOU are going to solve their problem.
2. You’ve changed your offer
I’m going to use myself as an example here. When I went from focusing my services on social media management, to focusing on branding, my brand had to evolve. This meant I had a new target audience, new offers, a new brand voice and my messaging changed. If your offer is substantially different, you’ll need to make some changes as well. If you’re adding a new offer like a group program alongside your one-on-one, then that doesn’t require a huge shift as long as your target audience is similar.
3. You don’t feel like you’re growing
In business and in life, we always want to be growing. If you feel like your business is stagnant and things that used to work are no longer working, it’s definitely time to think about going a different direction with your brand (and if you need help with this, I’m here!)
4. You struggle to create content
When it becomes a huge struggle to create content, it’s a good sign you aren’t being authentic in your branding.
While content creation isn’t always easy for everyone, it becomes so much easier when you are sharing your story, what you know, and providing value. If you’re struggling to create content, go back and revisit your ideal client. This is who you’re actually creating the content for, so make sure that’s still aligned with who you want to be working with and where you want your business to go.
5. Your visuals don’t feel like “you”
In the online world, there’s a lot of trends when it comes to design (hello glitter and handwritten fonts!), and maybe you hopped on one because it seemed like “everyone else” was doing it. But if your visuals don’t feel aligned with your messaging, and you aren’t sure they’re resonating with your ideal client, it might be time to consider an overhaul of your visual identity.
So that’s my top 5 signs it might be time to start going a different direction with your brand. I’d love for you to let me know where you’re at in your branding journey – did any of these resonate with you or do you feel like your brand is 100% aligned? Let me know in the comments below!