Today I want to talk to you about something that’s SUPER important in branding, but people are often hesitant to do because FOMO comes into play! That’s the importance of narrowing in and [...]
February 7, 2018
November 23, 2017
L et me let you in on a little secret. Paying attention to your analytics is one of the best ways to see if you’re meeting your social media goals. But if looking at [...]
Branding is SO important, and social media is just one place that will help to establish your presence as a strong brand. But branding can be a confusing concept for a lot of [...]
October 27, 2017
Social media can be a tricky beast. It’s common to make mistakes – everyone does, after all. But there are certain things you should avoid doing on social media. Here’s the top 10: [...]
This week I wanted to talk about something that I had heard a lot about, but just recently started implementing. Before I get started, here’s a quick definition of split testing: Split testing [...]
September 13, 2017
Send out a tweet, post a status update, upload a photo to Instagram, and your social media efforts for the day are done, right? WRONG. If you think social media involves simply creating posts for your social accounts, I’m sorry to tell you, but that’s a lie.
August 16, 2017
Chances are you’ve heard of email marketing. After all, it’s being talked about as one of the most effective marketing tactics for awareness, acquisition, conversion, and retention. Sounds good? I think so! So [...]
Restaurant owners, if you’re not taking full advantage of social media, now is the time to get started! Eighty eight per cent of people are influenced by online reviews and comments. This means having an active presence on social media and online review sites is super important to building relationships with your customers and continuing to provide great customer service after the meal is finished.
Unless you’ve been off the grid in an exotic location for the past 10 years, I’m sure you know that social media is here to stay. As a travel brand, it’s an opportunity you NEED to take advantage of.
Digital marketing – it’s definitely a buzz word these days, and one you’d be wise to take note of. But what exactly does it mean? In short: digital marketing is the term used [...]